Our Story: “हर घर भारत का कपड़ा”
A Spark in the Crisis
In the aftermath of the COVID-19 crisis, when the entire world was grappling with uncertainty, a spark of inspiration lit up in our hearts. While the world saw disruption, we saw an opportunity to rediscover India — its unmatched textile legacy, deep-rooted culture, and craftsmanship that has dressed civilizations for centuries.
A Question That Changed Everything
We observed how countless international brands source their fabrics from India, drawn by our heritage of handlooms, vibrant prints, and skilled artisans.
This raised one powerful question in our minds:
“If the world wears India, why shouldn’t India wear India with pride?”
From Thought to Mission
Driven by this thought, we came together as a passionate team and spent over six months researching, connecting with weavers, studying markets, and shaping a bold vision.
Our Mission: “हर घर भारत का कपड़ा”
From every home, for every home in India.
A mission to deliver premium, proudly Indian clothing to every household — not just as a product, but as a symbol of cultural connection, pride, and identity.
Beyond Borders
Our dream isn’t limited to borders. We aim to take India’s soul — woven into every fabric — to the global stage, so that people around the world can feel the texture of India, its stories, its warmth, and its heritage through our clothing.
More Than a Brand
We’re not just building a brand.
We’re building a movement — where the next generation wears Indian with pride and the world embraces our culture through fashion.
